It’s a fun, energetic initiative that is easy to implement in your daily routine. I use Cycles of Service™ almost daily for every event.” This has been an excellent addition to the organization and our thought processes – making fans first is essential to growing our business and footprint in Tampa Bay. We are creating better fan and community experiences by applying Ruby’s Cycles of Service™ principles when we conduct public events outside the building- making each player touch with a fan as positive an experience as possible.