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How to Show Appreciation to Your Fans

As a Fan Experience Expert specializing in the sports and entertainment industry, I know a tremendous fan-centric tool when I see one. Any product or service that increases customer retention,…
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The Most Important Play Your Team Can Make

In every organization that serves guests on a variety of levels, a handoff of some kind occurs. This is when one employee finishes his responsibilities with a customer and then…
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How to SOFTEN Up Your Fans

Do you know customers form 10 impressions of you in the first five seconds? What first impressions are you leaving with them? And more importantly, what perception is your staff…
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